This standards-based approach shows readers how to create accessible, usable,
and sustainable websites.

Most businesses, even sole proprietorships, are finding websites a necessity
today. The good news is that Web writing and design can be done with free,
open-source software; no costly investment is required, no expensive designer
need be employed. How's it done? With one invaluable book.

Writing and designing for the Web are essential to anyone looking to advance
his or her personal, academic, or professional Internet presence. How to
Design and Write Web Pages Today offers an approach for building sites that
reach your intended audience, using methods that enable a site to be updated
and improved over time.

An introduction to standards-based Web design, this book treats creating
a website from the point of view of the writer, focusing on writing concerns
and how they fit with the technological challenges of the Web. Readers will
learn about the reasons for writing on the Web; the challenges of writing
there; and the solid, but flexible construction of individual pages.
The focus is on building websites that can grow, including sites built around
the popular, open-source WordPress blogging system. Rich with examples, the
book demonstrates that Web writing and design can be fast and fun.and
accomplished without expensive software or sophisticated programming skills.

Features
* Screenshots of different Web design approaches, practices, and user
experiences.all based on work by the author
* A brief glossary of the most common terms
* A select, annotated bibliography for going even further in your Web
writing, and staying current as Web writing and design progress over time.

Highlights
* Approaches Web design from the ground up: if you can type and click a mouse,
you can build a Web page
* Features software-neutral methods of Web design so that all of the methods
in the book can be completed using free and open-source software
* Offers guidance according to World Wide Consortium (W3C) standards for Web
languages, guaranteeing that pages built according to the advice in this book
will work today.and continue to work tomorrow
* Goes beyond technology and talks about the communication principles behind
different design choices
* Introduces readers to the terminology surrounding Web design, helping them
collaborate with other writers and designers

Download File Size:12.78 MB

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