The Second Edition of E-Finance focuses on system improvements, marketing, customer
services, security and legal remedies, amongst others. While issues like web design are
briefly touched upon, the emphasis is on the integration of this new channel with the
established brick-click model. The book surveys the spread of internet facilities and the
use of mobile phones with internet connectivity; it takes a look at the economic basis for
important decisions like pricing, price discrimination, and marketing services as well as
changes in routine administration, particularly back office functioning. The book also
examines the working of e-banking, e-insurance, and e-broking.

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