Book starts with quote from Thomas Alva Edison:
"Genius is one percent inspiration, ninety-nine percent perspiration".

It is more of an academic compendium rather then ironclad guide on how to
extract ideas from one's head and put them into action or, from the other side,
making them come and happen by means of "law of attraction."

Seth Godin's (author of "Linchpin: Are You Indispensable?") promotion:

.Should you buy a book that will make you uncomfortable?

More questions: Why is it so difficult to ship good ideas out the door? Why do
committees show up and wreck the purity of your idea? Why do people avoid doing
the hard work of actually bringing their work to the market?

I'll tell you why: Because it's safe. Ideas that never ship are never criticized.
Faceless committees accept the blame for tepid products that were probably better
off in the warehouse. And managers in search of a place to hide can best hide
behind the unshipped product, the unrealized idea and the system gone wrong.

Scott Belsky has your number. He's seen it all before. He knows your excuses,
he's seen your shtick and he knows all the ways to avoid doing the work. In this
book, Scott's not giving you any place to hide.

There. Do you still want to read his book?

If you care about your art, your job or your market, you really have no choice.
This is strategy and tactics, concepts and how-to, all in one on a topic that's
often overlooked..

Download File Size:895.61 MB

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