AN IN-DEPTH EXPLORATION OF TODAY.S MOST SUCCESSFUL DIFFERENTIATION STRATEGIES
"Differentiate or Die differentiates itself on the groaning marketing bookshelf
with its lucid prose, its clear vision of the future marketplace.and its sensible
solutions for surviving the frenzied competition we.re sure to find there.".Dan
Rather, CBS News

"What I like about Differentiate or Die is the book.s emphasis on the power of
logic, simplicity, and clarity.getting to the essence of a problem. In Silicon
Valley, attributes like that can make the difference between having lunch and
being lunch.".Scott McNealy, CEO, Sun Microsystems, Inc.

"Another great book by the king of positioning!".John Schnatter, CEO, Papa John.s
International

"Trout and Rivkin marvelously illustrate that differentiation is the cornerstone
of successful marketing.".Philip Kotler, S.C. Johnson Distinguished Professor of
International Marketing Kellogg Graduate School of Management, Northwestern
University

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