Read by Scott Mosenson

This compact tome from consultant Slywotzky (The Profit Zone) offers 23 business
lessons via the tale of a manager's quest to learn the "art of profitability" from
David Zhao, a wise master. It's an attractive and refreshing concept that taps into
the Zen of business. The author cautions readers to "please read only one chapter
per week... Think about it. Let it stew." His advice, centered around the mantra
that the path to profitability lies in fully understanding the customer, is
valuable- e.g., watch out for cracks in a business's foundation, because they can
quickly lead to a collapse. Slywotzky has tried to make his text seem ancient, even
timeless, by featuring the cliche of the wise sage and the eager pupil, and this
forced effort may frustrate some readers looking for a quick fix. But those seeking
a new alternative to tired business manuals should revel in Zhao's fable-like
teachings.

Download File Size:127.03 MB

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