A fascinating journey into the hidden psychological influences that derail our
decision-making, Sway will change the way you think about the way you think.


Why is it so difficult to sell a plummeting stock or end a doomed relationship?
Why do we listen to advice just because it came from someone .important.? Why
are we more likely to fall in love when there.s danger involved? In Sway,
renowned organizational thinker Ori Brafman and his brother, psychologist Rom
Brafman, answer all these questions and more.

Drawing on cutting-edge research from the fields of social psychology,
behavioral economics, and organizational behavior, Sway reveals dynamic forces
that influence every aspect of our personal and business lives, including loss
aversion (our tendency to go to great lengths to avoid perceived losses), the
diagnosis bias (our inability to reevaluate our initial diagnosis of a person
or situation), and the .chameleon effect. (our tendency to take on
characteristics that have been arbitrarily assigned to us).

Sway introduces us to the Harvard Business School professor who got his students
to pay 4 for a bill, the head of airline safety whose disregard for his
years of training led to the transformation of an entire industry, and the
football coach who turned conventional strategy on its head to lead his team to
victory. We also learn the curse of the NBA draft, discover why interviews are
a terrible way to gauge future job performance, and go inside a session with
the Supreme Court to see how the world.s most powerful justices avoid the dangers
of group dynamics.

Every once in a while, a book comes along that not only challenges our views
of the world but changes the way we think. In Sway, Ori and Rom Brafman not only
uncover rational explanations for a wide variety of irrational behaviors but also
point readers toward ways to avoid succumbing to their pull.

Download File Size:17.4 MB

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