You're holding a handbook for visionaries, game changers, and challengers
striving to defy outmoded business models and design tomorrow's enterprises.
It's a book for the business model generation. Disruptive new business
models are emblematic of our generation. Yet they remain poorly understood,
even as they transform competitive landscapes across industries. Business
Model Generation offers you powerful, simple, tested tools for understanding,
designing, reworking, and implementing business models. Business Model
Generation is a practical, inspiring handbook for anyone striving to improve
a business model - or craft a new on.

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