If you want to design intuitive and engaging web sites, apps, print materials
or products, then you need to know the psychology that underlies people's
behavior. 100 Things Every Designer Needs to Know About People explores both
the foundational and the latest research in the psychology of the conscious
mind and applies it to design. What grabs and holds attention on a page or
screen? What is more important, peripheral vision or central vision? How much
information is too much at one time? How do you motivate people to continue
on to the next step? What line length should you use if you want people to
read text on or offline? What about color? Imagery? Does font type really
matter? These are just a few of the questions that the book answers.

This book is not just a set of guidelines, but a deep dive into what makes
people tick. Dr. Weinschenk shares the psychology research and shows lots
of examples so that you can design intuitive and engaging print, web,
applications and products that match the way people think, work, and play.

Download File Size:6.93 MB

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