This book is absolutely incredible - so much fascinating information,
and so readable!!
First of all, the main hypothesis, that people make decisions with their
gut and then use their brains to rationalize those decisions, is well
supported. The examples are clear, real, and alive. You'll walk away from
the book thinking, there are so many things that I do that I'm completely
unaware of.
Secondly, my favorite thing about this : it sounds like Jon Haidt is sitting
across from you and speaking to you. (For example, you may have heard of the
one and two marshmallow studies, but the story-like way that Haidt describes
it will really capture your attention). Even the headings and section titles
kept my curiosity up: what could that next section be about?
Third, the section on why human beings are hypocrites (ch. 4) is extremely
interesting.
Finally, there is so much philosophy and history of psychology interwoven
into the hypothesis of the book that you feel like you keep entering a new
theatrical stage: one stage after the other, going to the center of
a performance. And the best thing is, all the history, etc. is presented
as "here is this story that shows why this happens" and "here's this other
story."
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