Anything we think about every day is important. And who goes a day without
thinking about prices* But prices are more important than most people realize.
If you are interested in reducing pollution from cars, or not being fooled
into paying too much, or too little, for products, or in just getting the best
deal on popcorn at the movies, you will benefit from knowing more about prices
than most people do. And there is no easier, or entertaining, way of finding
out more on how and why prices are important than by reading McKenzie's
fascinating book Why Popcorn Costs So Much at the Movies, And other Pricing
Puzzles.
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