Implement a successful content strategy that optimizes the return-on-message
performance of your digital signage program. Learn the message attributes for
each of the three core network types (Point of Wait, Point of Sale, and Point
of Transit), how to measure the program's effectiveness and strike a balance
that uses messages effectively alongside the other advertising campaign
elements.

Through the included interviews, gain access to the wisdom of more than 45
experts, each of whom has deployed and operated successful digital signage
networks. The companion website, www.5thscreen.info, features real-world
implementations and video blog programming that includes interviews with
industry notables.

You'll learn how to:

* create a strategic communications blueprint and style guide for your network
* keep content flowing automatically-and therefore remaining relevant
* use data on viewers and traffic to build a programming schedule
* legally acquire and repurpose content
* more accurately predict where the future of content will lead

Download File Size:6.95 MB

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