The phenomenal success of the iPhone, iPad and the iPod touch has ushered
in a .gold rush. for developers, but with well over 300,000 apps in the
highly competitive App Store, it has become increasingly difficult for new
apps to stand out in the crowd. Achieving consumer awareness and sales
longevity for your iOS app requires a lot of organization and some strategic
planning. Updated and expanded for iOS 4, this bestselling book will show
you how to incorporate marketing and business savvy into every aspect of
the design and development process, giving your app the best possible chance
of succeeding in the App Store.

The Business of iPhone and iPad App Development was written by experienced
developers with business backgrounds, taking you step-by-step through cost
effective marketing techniques that have proven successful for professional
iOS app creators.perfect for independent developers on shoestring budgets.
No prior business knowledge is required. This is the book you wish you had
read before you launched your first app!

What you.ll learn
* Analyze your ideas and competition, and identify your audience to evaluate
sales potential.
* Protect your business and intellectual property and avoid potential legal
hassles.?Show More
* Transform your iOS app into a powerful marketing tool.
* Build synergy with in-app cross-promotion and social media, and Apple.s
Game Center.
* Utilize revenue-generating business models such as in-app advertising and
In-App Purchase. Includes extensive coverage of the iAd framework and
the Store Kit API.
* Improve usability and implement effective testing.
* Create a pre-release buzz online with Twitter, Facebook, blogs, and
a dedicated website.
* Successfully navigate the App Store submission process.
* Execute a post-release marketing strategy with press releases, app reviews,
promotional sales and giveaways.

Download File Size:49.95 MB

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