This best-selling text is more than a comprehensive introduction for the
business writing course; it also serves as a post-college reference tool
for students launching their careers. Successful Writing at Work takes
a practical approach to prepare students for the wide array of communication
tasks they will face on the job. The text is recognized for its abundance of
realistic situations and problems, broad range of real-world examples, and
detailed guidelines for drafting, editing, and producing professional
documents and graphics.

To facilitate learning, the text is organized into four sections that build
logically and sequentially. Part 1 introduces the basics: keys to effective
writing, ethics, the writing process, and collaborative writing. Part 2
explores such simple business writing tasks as memos, types of business
letters, emails, and how to conduct a job search. Part 3 covers the fine
points of conducting research and documenting sources. Part 4 details more
complex business communication activities, from designing visuals and web
sites to writing proposals, drafting short and long reports, and making oral
presentations.

* New! Updated technology coverage includes researching with electronic and
online resources; writing for the web; creating visually effective web sites;
using computer programs such as PowerPoint and Corel Draw to enhance oral
presentations; and learning new technologies that continue to change the way
people communicate in the workplace.
* New! Added writing instruction covers how to prepare news releases in the
chapter on Summarizing Material, and instructions for policies and regulations
in the chapter on Writing Instructions. The Documenting Sources chapter
features up-to-date coverage of MLA and APA documentation styles.
* New! Up-to-date, thought-provoking approaches to business writing include
enhanced coverage of thinking globally and multiculturally when communicating
in various business contexts and engaging new real-world examples that
demonstrate the kinds of situations students will face on the job.
* New and Updated! Tech Notes throughout the text show students how technology
can be used in various types of business communication.
* This edition retains the text's hallmark features: strong coverage of the
writing process, ethics in the workplace, and audience analysis and writing
for various audiences.
* Assignments and descriptions put students in a workplace mindset by asking
them to imagine themselves in such roles as a customer service representative,
web site designer, or job candidate.

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