When it comes to advertising on the web, you just can't argue
with the numbers. A $7 billion market today is expected to
grow to $18.9 billion by 2010. Jupiter Research also estimates
that search advertising will be a larger share of the market
than display advertising by 2010. These phenomenal numbers are
due largely to Google, which has changed the way the world

Google Advertising Tools from O'Reilly examines the business
and technology behind making money with content and
advertising on the web. This focused, easy-to-read guide shows
you how to use Google's advertising services to make it
happen. You'll find all the background information you need to
work with Google AdSense, which automatically delivers text
and image ads that are precisely targeted to your site, and
Google AdWords, which lets you generate text ads that

This book has specific and detailed sections on:
- Making sense of AdSense metrics
- Driving traffic to your site
- Optimizing sites for search engine placement
- Working with AdWords campaigns, auctions, and reports
- Managing campaigns dynamically using the AdWords APIs

Once you've read all four parts, you'll have a comprehensive
picture of how advertising works on the web and how you can
use the Google advertising programs to your advantage.


http://www.amazon.com/exec/obidos/tg/detail/-/0596101082/

Download File Size:5.37 MB

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