Designing and developing for eCommerce takes a lot of brain work,
knowledge and research before you start. You don.t only have to please
your customer with a beautiful layout and a smart structure . you also
have to make your client.s customers easily understand what it.s all
about, thus providing for a great user experience and high conversion
rates. This eBook is dedicated to creating eCommerce websites and it
contains more than 260 pages with articles that have appeared on
Smashing Magazine, a leading online magazine for professional Web
designers and developers.

This eBook steps you through the preparation of your eCommerce projects,
showing you what it takes to present merchandise as beautifully and
convincingly, and how to run valid and successful A/B and multivariate
testing of various designs. The articles are a selection of the best
from Smashing Magazine in 2009 and 2010 dealing with creating eCommerce
websites.

Download File Size:16.55 MB

---