E-commerce continues to have a dramatic impact on virtually every aspect
of business. And following the Global Economic Crisis, its role is even
more critical. Packed with the most cutting-edge coverage available,
Electronic Commerce, 9e, equips students with a solid understanding of
the dynamics of this fast-paced industry. It delivers comprehensive
coverage of emerging online technologies and trends and their influence
on the electronic commerce marketplace. By detailing how the landscape
of online commerce is evolving, this market-leading text reflects changes
in the economy and how business and society are responding to those
changes. Balancing technological issues with the strategic business aspects
of successful e-commerce, the new edition includes expanded coverage of
international issues, social networking, mobile commerce, Web 2.0
technologies, and updates on spam, phishing, and identity theft.
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