According to Pink (A Whole New Mind), everything we think we know about
what motivates us is wrong. He pits the latest scientific discoveries
about the mind against the outmoded wisdom that claims people can only
be motivated by the hope of gain and the fear of loss. Pink cites
a dizzying number of studies revealing that .carrot and stick. can
actually significantly reduce the ability of workers to produce creative
solutions to problems. What motivates us once our basic survival needs
are met is the ability to grow and develop, to realize our fullest
potential. Case studies of Google's .20 percent time. (in which employees
work on projects of their choosing one full day each week) and Best
Buy's .Results Only Work Environment. (in which employees can work
whenever and however they choose.as long as they meet specific goals)
demonstrate growing endorsement for this approach. A series of appendixes
include further reading and tips on applying this method to businesses,
fitness and child-rearing. Drawing on research in psychology, economics
and sociology, Pink's analysis.and new model.of motivation offers
tremendous insight into our deepest nature.

Download File Size:1.3 MB

---