Multitasking is the great buzz word in business today, but as developmental
molecular biologist Medina tells readers in a chapter on attention, the brain
can really only focus on one thing at a time. This alone is the best argument
for not talking on your cellphone while driving. Medina (The Genetic Inferno)
presents readers with a basket containing an even dozen good principles on
how the brain works and how we can use them to our benefit at home and work.
The author says our visual sense trumps all other senses, so pump up those
PowerPoint presentations with graphics.

The author says that we don't sleep to give our brain a rest.studies show our
neurons firing furiously away while the rest of the body is catching a few z's.
While our brain indeed loses cells as we age, it compensates so that we continue
to be able to learn well into our golden years. Many of these findings and
minutiae will be familiar to science buffs, but the author employs an appealing
style, with suggestions on how to apply his principles, which should engage all
readers.

Download File Size:13.25 MB

---