Business leaders need bold strategies to stay relevant and win. In Big
Think Strategy, Schmitt shows how to bring bold thinking into your business
by sourcing big ideas and executing them creatively. With the tools in this
book, any leader can overcome institutionalized small think the inertia,
the narrow-mindedness, and the aversion to risk that block true innovation.
Your reward? Big, bold, and decidedly doable strategies that excite your
employees and leave your rivals scrambling.

Drawing on years of advising corporate leaders on creativity and strategy
development, Schmitt explains how to infuse fresh thinking into the planning
process. Through his commentary on the Trojan War, the film Fitzcarraldo,
and the composer Gustav Mahler, Schmitt uncovers the essence of bold
leadership and the levers of revolutionary change. Abundant examples from
Apple, Whole Foods, MySpace, IBM, General Electric, the Metropolitan Opera,
and the Bill and Melinda Gates Foundation to name a few, show big think
strategy in action.

Tested by daring executives in a diverse range of industries, the practical
ideas and tools in this book will help you leverage bold ideas in your
strategic planning and position your firm uniquely for lasting market
relevance and success.

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