Make Sound Color Choices

Now in an updated Fourth Edition, Understanding Color helps you connect the
dots between your emotional, intuitive responses to color and the theories
that explain them. From this authoritative and easy-to-follow resource,
you'll learn how to use color more comfortably, creatively, and effectively
than ever before.

Take your work to the next level by exploring how different light sources
affect color rendition, how placement changes color, how to avoid costly
color mistakes, and how to resolve the color problems that frequently
confront design professionals. This edition is full of powerful new features
that reflect the latest issues in color and design, including:

* Expanded and revised content in nearly 35% of the book.
* Coverage of a broad range of design disciplines.
* Ideas from the major color theorists that reinforce content, rather than
emphasizing what is correct or incorrect.
* Discussion of color created by traditional media and digital design, and
the issues that arise when design moves from one medium to another.
* Innovative coverage of color marketing issues.
* Helpful tips for using color in the working environment.
* An online workbook with valuable exercises that reinforce color concepts.

Understanding Color, Fourth Edition is an unparalleled source of authoritative
information and practical solutions for students and professionals in all
fields of design.

Download File Size:6.27 MB

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