Experienced marketing managers know that the law affects marketing activities
in a variety of ways. Lynda Oswald's The Law of Marketing traces a product's
life cycle.from development to distribution to promotion to sale.and addresses
the particular marketing principles and legal issues associated with each
stage. Current business examples stress the relevance of these concepts to the
everyday business world while legal cases are included to spark discussion and
encourage critical thinking.

The Law of Marketing is designed help you become a successful manger who knows
how to avoid legal problems and make informed decisions.

Download File Size:3.61 MB

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