Multitasking is the great buzz word in business today, but as developmental
molecular biologist Medina tells readers in a chapter on attention, the brain
can really only focus on one thing at a time. This alone is the best argument
for not talking on your cellphone while driving. Medina (The Genetic Inferno)
presents readers with a basket containing an even dozen good principles on how
the brain works and how we can use them to our benefit at home and work.
The author says our visual sense trumps all other senses, so pump up those
PowerPoint presentations with graphics. The author says that we don't sleep
to give our brain a rest.studies show our neurons firing furiously away while
the rest of the body is catching a few z's. While our brain indeed loses cells
as we age, it compensates so that we continue to be able to learn well into our
golden years. Many of these findings and minutiae will be familiar to science
buffs, but the author employs an appealing style, with suggestions on how to
apply his principles, which should engage all readers.

Download File Size:13.25 MB

---