The Thank You Economy is much more than saying "thank you.. The Thank You
Economy represents a much bigger movement. This book could easily have been
called The Humanization of Business or Manners Marketing.
I feel that we're living through the biggest culture shift of our time.
The internet, itself, is 17-years-old. It's just hitting the social part of
its life. It's just like growing up. As you get to 13, 14 and 15, you want
to go out and go to parties. That's what's happening right now! The internet
is growing up.

What happens when we live in this word of mouth world where we're tweeting
out "I love Company X's orange juice"? We're sharing thoughts that we never
would have picked up the phone and called somebody about in the past. What
happens when brands can be humanized? In The Thank You Economy, I tackle
the issue of the ROI of social media and provide case studies. I think we
wrote a much, much stronger book than I did with Crush It. When I say we,
I mean the people in the social graph--the people that are living it.

There is enormous ROI in social media. It's like my famous saying though,
"What's the ROI of your mother?" The data isn't as black and white like it
has been in the past. I firmly believe that the brands that have a soul and
a heart and understand how to scale this will win.

This is a comprehensive book from a guy that has lived in the social space
for the last 6 years like I have. I live and breathe my community and I've
been able to consult with big brands for the past two years on how to
leverage this world of caring. This is the perfect book, not only for
entrepreneurs who might have an employee or two, but also for brand managers
and CMOs at bigger companies.

Download File Size:196.6 MB

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