Jarvis, columnist and blogger about media, presents his ideas for surviving
and prospering in the Internet age, with its new set of rules for emerging
technologies as well as industries such as retail, manufacturing, and service.
We learn that customers are now in charge, people anywhere can find each other
and join forces to support a company.s efforts or oppose them, life and
business are more public, conversation has replaced marketing, and openness
is the key to success. Jarvis. other laws include being a platform (help users
create products, businesses, communities, and networks of their own); hand over
control to anyone; middlemen are doomed; and your worst customer is your best
friend, and your best customer is your partner.

Jarvis offers thought-provoking observations and valuable examples for
individuals and businesses seeking to fully participate in our Internet culture
and maximize the opportunities it offers. It is unclear what role Google played,
if any, in the preparation of this book, which provides excellent advertising
for the company.

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