DATE: 2013-01-31
PUBLISHER: Chronicle Books
GENRE: Architecture and Design
AUTHOR: Christopher Bonanos
FORMAT: PDF
URL: http://is.gd/71BlEC
LANGUAGE: English
ISBN: 9781616891589
"Pictures in a minute!" In the 1950s, '60s, and '70s, Polaroid was
thelaroid's history, including the company's iconic branding and marketing
efforts. hottest technology company on Earth. They were an innovation
machine that cranked out one irresistible product after another. It was
even the company after which Steve Jobs is said to have modeled Apple, and
the comparison is true. Jobs's hero, Edwin Land, Polaroid's visionary
founder, turned his 1937 garage startup into a billion-dollar pop-culture
phenomenon. Instant: The Story of Polaroid, a richly illustrated,
behind-the-scenes look at the company, tells the tale of Land's
extraordinary and beloved invention. From the introduction of Polaroid's
first instant camera in 1948 to its meteoric rise and dramatic collapse
into bankruptcy in the 2000s, Instant is both a cautionary tale about tech
companies that lose their edge and a remarkable story of American
ingenuity. Written in a breezy, accessible tone by New York magazine senior
editor Chris Bonanos, this first book-length history of Polaroid also
features colorful illustrations from Polaroid's history, including the
company's iconic branding and marketing efforts.

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