LANGUAGE....: English
TYPE........:
GENRE.......: Business
COMPANY.....: Wiley
VERSION.....: 2011
http://tinyurl.com/cwgzyvp
Today's managers are faced with an increasing use
of the Web and social platforms by their staff,
their customers, and their competitors, but most
aren't sure quite what to do about it or how it all
relates to them. Organizations Don't Tweet, People
Do provides managers in all sorts of organizations,
from governments to multinationals, with practical
advice, insight and inspiration on how the Web and
social tools can help them to do their jobs better
From strategy to corporate communication, team
building to customer relations, this uniquely
people-centric guide to social media in the
workplace offers managers, at all levels, valuable
insights into the networked world as it applies to
their challenges as managers, and it outlines
practical things they can do to make social media
integral to the tone and tenor of their departments
or organizational cultures.

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