2011
Lynda.com
Corey Koberg
4h 54m
English
Software works on: Mac and Windows
n Google Analytics Essential Training, Corey Koberg shows how to use the Google web analytics platform to generate and evaluate information about the visitors to a web site, including data on site traffic, user behavior, and marketing effectiveness. This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available.
Topics include:

-Setting up an account
-Installing tracking code on a site
-Reading the dashboard and understanding high-level metrics
-Understanding how visitors use and navigate web site content
-Analyzing visitor and traffic source reports
-Tracking AdWords and other marketing campaigns
-Planning and configuring goals
-Utilizing segmentation for deeper analysis
-Understanding the raw data and how it's collected
-Selecting and comparing date ranges
-Using flow visualization to see how visitors navigate through a site
-Identifying slow-performing pages
-Performing real-time analysis
-Using annotations and other best practices
-Configuring and analyzing internal site search
-Determining the best report view to use
-Navigating reports with tabs
-Cleaning up data with inline filters
-Sharing data and reports

Introduction 6m 2s
Welcome 1m 13s
How to get the most from this course 3m 11s
What's new in this update? 1m 38s
1. What Is Web Analytics? 5m 19s
The pitfalls of hit counting and turning data into information 3m 6s
Web analytics: A tool and a process 2m 13s
2. What Does Analytics Measure? 15m 30s
Defining goals and conversions: Why do you have a web site? 5m 40s
Understanding data: Averages, segments, trends, and context 1m 51s
Introducing segments 2m 38s
Understanding trends and context 5m 21s
3. Google Analytics Fundamentals 11m 25s
How does Google Analytics work? 2m 18s
Setting up an account 2m 49s
Installing tracking code on a site 6m 18s
4. Google Analytics Report Fundamentals 24m 20s
Understanding accounts and profile administration 6m 59s
Navigating the reports and the Data Over Time chart 4m 45s
Selecting and comparing date ranges 6m 50s
Using annotations to make notes in data 2m 30s
Using the help tools 3m 16s
5. Detailed Reports 24m 20s
Viewing data in different formats (overview, tabular, pie, bar, compare to site) 6m 10s
Navigating data with site usage, goals, and e-commerce metrics 9m 20s
Sorting data with inline and advanced filters 8m 50s
6. Intro to Segmentation 10m 26s
Understanding the importance of segmentation in data analysis 4m 40s
Slicing data with dimensions 5m 46s
7. Sharing Options 7m 38s
Why share data? 1m 10s
Managing user accounts and profiles 4m 8s
Emailing reports 2m 20s
8. Visitor Reports 29m 12s
Understanding who is visiting a site 1m 20s
Analyzing location data 4m 52s
Using language identification to segment users 1m 35s
Differentiating new users from returning users 2m 1s
Understanding visitor loyalty vs. recency 4m 25s
Comparing data according to visits, visitors, and page views 2m 10s
Sorting data by browser capabilities 3m 56s
Analyzing data from mobile browsers 2m 34s
Using flow visualization to see common paths 6m 19s
9. Advertising Reports 23m 50s
Linking an AdWords account to Google Analytics 2m 46s
Identifying campaigns and segmentation options 5m 55s
Using keyword reports 1m 31s
Fine-tuning your match type with the Matched Search Queries report 3m 44s
Optimizing traffic by time of day 1m 37s
Using the Destination URL report to identify landing pages 1m 45s
Identifying the best placement options for ads 2m 0s
Keyword positions 4m 32s
10. Traffic Source Reports 40m 3s
Understanding where site visitors come from 2m 32s
Analyzing the All Traffic Sources report 2m 4s
Identifying direct traffic 2m 20s
Identifying users who were referred to your site 3m 9s
Viewing search engine reports (overview, organic, and paid) 4m 52s
Introducing campaign tracking 11m 17s
Planning, creating, and logging a tracking strategy 2m 58s
Tracking offline campaigns 7m 11s
Finding data in a Campaign report 3m 40s
11. Content Reports 36m 43s
Analyzing top content by metrics and the navigation summary 3m 29s
Sorting top content according to page title 3m 57s
Understanding when to use content drilldown 2m 25s
Measuring the importance of top landing and top exit pages 3m 41s
Identifying slow-performing pages with the Site Speed report 4m 6s
Understanding the Site Search and Usage report 3m 29s
Analyzing the Search Terms and Search Term Refinement reports 4m 12s
Using the Site Search Pages report to understand how users search 5m 19s
Configuring Site Search 6m 5s
12. Conversions 33m 49s
Understanding the Goal reports 4m 24s
Configuring goals 9m 55s
Understanding funnel visualization 9m 48s
Identifying value through E-commerce reports 4m 35s
Using goal flow to find detailed insights 5m 7s
13. The Home Tab 24m 25s
Real-time data for time-sensitive analysis 4m 21s
Using intelligence alerts to flag important events 8m 59s
Creating custom intelligence alerts 5m 48s
Creating and customizing dashboards 5m 17s
Conclusion 1m 15s
Goodbye 1m 15s
http://www.lynda.com/Google-Analytics-tutorials/essential-training/61024-2.html

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