LinkedIn for Business


Leverage LinkedIn to promote your business, foster community in your field,
and attract talent. Learn how in this course with business strategist
Richard Colback. Richard begins with a look at setting up a basic business
profile and then walks you through promotion activities, group creation,
and best practices for recruiting and hiring talent.

He also shares smart strategies you can employ to keep your company
profile up to date and how to implement a LinkedIn use policy that
works for you and your employees. The course wraps with a look at
integrating with other platforms and accessing the application on
the go.


Topics include:

Understanding how large and small businesses use LinkedIn
Setting up a company profile with careers and services pages
Participating with groups and communities
Advertising on LinkedIn
Using keywords to increase visibility
Translating your page
Adding job posts
Reviewing candidate profiles
Engaging with followers
Viewing LinkedIn on iPad, iPhone, and Android devices


author Richard Colback
subject Business, Online Marketing, Social Networks
software LinkedIn
level Appropriate for all
duration 2h 56m
released Jun 14, 2013

http://www.lynda.com/LinkedIn-tutorials/LinkedIn-Business/111596-2.html

Download File Size:368.42 MB

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