Year: 2011
Author: David Airey
Genre: Design
Publisher: New Riders
ISBN: 978-0-321-66076-3
Language: English
Format: PDF
Interactive table of contents: Yes
Number of pages: 217
Released plenty of books with collections of logos. However, before you plan a very different publication - is a complete guide for designers (and their clients) who want to master this exciting, creative and yet challenging task - the development of corporate identity.
The author does not just talks about the technology of designing a logo and corporate identity, but also uses in his book of the famous designers who explain how important it is to think of a system of graphic brand identity, how to create a unique, iconic logos, how to interact with customers.
"Design of corporate identity. Who needs it? All companies of the world. Who will make it? You.
But how to attract big-name customers? And I myself will not lose position? Design - the profession is constantly evolving. If you're like me, one of your goals as a graphic designer - to constantly improve the skill to motivate a new customer. It is vital you learn and grow on you.
The purpose of this book - to share with you everything I know about the design of corporate identity to motivate and inspire you so that you are well informed and able to make reasonable decisions, finding clients and working with them. "

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