2013
Lynda
Mary Jane Begin
1:57
English
Color is a fundamental element of our lives. Understanding how to use it for visual communication in a variety of contexts is essential for designers and artists. This course is about learning how to use color, not only to create more effective designs, but also to tell a story. Illustrator, professor, and author Mary Jane Begin explains how color intertwines with brand identity, how it affects the mood of a piece and directs the viewer's attention to areas of interest, and how it can connect images or create space between elements. She removes the mystery surrounding the color wheel and color relationships; shows how to layer, mix, and digitally alter color; and use light to integrate temperature, translucency, and contrast.
Introduction 5m 16s
Welcome 1m 6s
Traditional media to digital: The long and winding road of color 3m 48s
Exercise files 22s
1. How Color Shapes Meaning 14m 40s
Introduction: How color shapes meaning 2m 23s
Universal, cultural, and personal symbols of color 2m 52s
Concepts made clear 4m 1s
Brand identity and language 2m 53s
Sequence and pattern 2m 31s
2. The Color Wheel 14m 18s
What is the color wheel? 2m 20s
Primary colors, primary concerns 3m 59s
Playing with complementary colors 3m 40s
Tertiary colors: The basics of brown and gray 4m 19s
3. The Elements of Color 17m 20s
An overview of elements 2m 48s
Value is not a moral judgment 2m 26s
Saturation to neutralization 3m 22s
Temperature: How hot is hot? 3m 12s
Textures, marks, dashes, and dots 2m 59s
Seeing through color: Opaque, translucent, and transparent 2m 33s
4. Contrast 12m 25s
What is contrast? 3m 10s
Creating focus: Living on the edge 1m 15s
Creating the readable image 4m 6s
Connecting contrast with content 3m 54s
5. Color and Light 17m 29s
Illuminating light 1m 54s
The effect of contrast in light 1m 53s
Value and saturation 2m 27s
On temperature 2m 58s
On complements 2m 10s
Secondary and reflected light 3m 5s
RGB vs. CMYK 3m 2s
6. Palettes 14m 24s
An introduction to palettes 2m 15s
Limited palettes: A harmonious color palette 2m 35s
Harmony and discord 2m 33s
Unifying color grounds 2m 40s
Unifying glazes and layers 2m 13s
Charting a color family 2m 8s
7. Color Shape, Texture, and Context 20m 25s
Balance of shapes: How much is too much? 3m 36s
Weaving textural color 2m 50s
Color in context 2m 31s
Color blindness 3m 15s
Challenge: Deconstructing color 1m 28s
Solution: Demo of deconstructing color 6m 45s
Next Steps 1m 3s
Conclusion 1m 3s
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