Amos provides you with powerful and easy-to-use structural equation
modeling (SEM) software.
Create more realistic models than if you used standard multivariate
statistics or multiple regression models alone. Using Amos, you specify
estimate, assess, and present your model in an intuitive path diagram
to show hypothesized relationships among variables.
This enables you to test and confirm the validity of claims such as
"value drives loyalty" in minutes, not hours.
Amos enables you to build models that more realistically reflect complex
relationships with the ability to use observed variables such as survey
data or latent variables like "satisfaction" to predict any other numeric
variable.
Structural equation modeling, sometimes called path analysis, helps you
gain additional insight into causal models and the strength of variable
relationships.
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