J Vilanilam, "Advertising Basics!"
English | 2004-03-15 | ISBN: 0761998101 | 213 pages | PDF | 2.95 mb
This book introduces the reader to a brief history of the evolution of advertising in the world and in India, including: the economic and social importance of advertising; the role of advertising agencies in the creation and dissemination of advertisements through the media; and above all, the practical aspects of client servicing and copy creation for different media.
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