"This is not a book about one thing. It's not a 300-page dissertation on leadership, teams, or motivation. Instead, it's a multi-faceted agendafor building organizations that can win in world of relentless change, ferocious competition, and unstoppable innovation." (From the Preface)

What Matters Now is Gary Hamel's impassioned plea to rethink the fundamental assumptions we have about management, the meaning of work, and organizational life. He asks, "What are the fundamental, make-or-break issues that will determine whether your organization thrives or dives in the years ahead?" The answer is found in five paramount issues: values, innovation, adaptability, passion, and ideology.

Values: With trust in large organizations at an all time low, there is an urgent need to rebuild the ethical foundations of capitalism. What's required is nothing less than a moral renaissance in business.

Innovation: Innovation is the only defense against margin-crushing competition, and the only way to outgrow a dismal economy. In too many companies, innovation is still a buzzword, rather than the responsibility of every single individual. This must change.

Adaptability: In a world of accelerating change, every company must build an evolutionary advantage. The forces of inertia must be vanquished. The ultimate prize: an organization that is as nimble as change itself.

Passion: In business as in life, the difference between "insipid" and "inspired" is passion. With mediocrity fast becoming a competitive liability, success depends on finding new ways to rouse the human spirit at work.

Ideology: Today, businesses need more than better practices; they need better principles. Bureaucracy and control have had their day. It's time for a new ideology based on freedom and self-determination.

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