Peter S. Cahn, "Direct Sales and Direct Faith in Latin America (Contemporary Anthropology of Religion)Direct Sales and Direct Faith in Latin America (Contemporary Anthropology of Religion)"
Publisher: | English | ISBN 10: 0230112498 | 2011 | PDF | 206 pages | 3.4 MB
Since 1990, direct sales have attracted over two million recruits in Mexico and are characterized by a belief in the power of positive thinking. Through an ethnographic portrait, Cahn demonstrates that the quasi-religious commission of self-empowerment--more than any economic commission--accounts for the explosive growth of commission-based sales in the developing world.
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