2013
Lynda
Patrick Nichols
0:46:23
English

Content is key to delivering a successful user experience on websites, apps, and other digital properties. But what sets good content apart from the rest? This course takes you through the process of analyzing and reshaping your web content—not only text but also video, imagery, social interactions, and the metadata that underlies it all—to improve your SEO while refining your brand's voice. Learn how to construct meaningful content and measure just how successful your site is after launch. Author Patrick Nichols also shows you how to develop personas to better understand your audience and evaluate the needs of important stakeholders and influencers.

Introduction 1m 37s
Welcome 1m 0s
Using the exercise files 37s
1. What Is Content Strategy? 5m 45s
What is content strategy? 1m 13s
Evolution of content strategy 1m 38s
Exploring the future of content strategy 1m 21s
Setting the right expectations 1m 33s
2. Building Blocks 8m 19s
Understanding tone and voice 2m 24s
Shaping the tone 2m 40s
Defining style 3m 15s
3. Getting Started 5m 2s
Content auditing 1m 42s
Categorizing 1m 46s
Identifying gaps 1m 34s
4. Constituents 8m 36s
Defining your audience 1m 39s
Developing personas 3m 28s
Understanding your stakeholders 1m 29s
Working with influencers 2m 0s
5. Tools of the Trade 8m 13s
Creating style guides 1m 54s
Working with wireframes 2m 12s
Developing a content matrix 2m 14s
Using copy decks 1m 53s
6. Achieving Success 6m 42s
Measuring results 1m 53s
Managing content 1m 53s
Advocating for users 1m 34s
Sharing best practices 1m 22s
Conclusion 2m 9s
Next steps 2m 9s

http://www.lynda.com/

Download File Size:147.2 MB

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