This articulate and authoritative survey of both the popular and academic trends in anthropology demonstrates the broad relevance of anthropological knowledge and argues for a more inclusive conception of the discipline that engages the public imagination.

Demonstrates the evolving social contexts of British anthropological theory and practice from the mid-19th century
Highlights the importance of popular anthropology in forming and sustaining the professional discipline
Explores the past and present cross-fertilization of anthropologists, scientists and prominent literary figures
Assesses the pioneering efforts online to advance the role of anthropology in public debates
Appeals to a broader readership interested in cultural and intellectual history

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