2015
Lynda
Sean Adams
1:38
English
Branding goes beyond logos, brochures, and website designs. Branding is a complete system for communicating a company's unique message. In this course, Sean Adams asks designers to move past one-off projects and partner with their client on a holistic branding approach. The lessons he provides help explain exactly what branding is, underline the importance of research and problem-solving in design, and define how branding elements like logos, wordmarks, icons, and color palettes all work together to tell a brand's story. He also shows how to hand off branding systems to clients and provide the documentation and long-term support to sustain their brands far into the future.
Introduction
Welcome
1. History
The origin of branding
Branding before 1950
Branding 1950 to today
2. Definitions
What is a brand?
What makes a brand?
Why bother?
The designer's role
The elements of branding
3. Strategy 101
What to know
Research
Interviews
Problem solving 1
Problem solving 2
Presentation
4. Parts
Identity systems
The rules of logo design
Wordmarks
Monogram
Icons
Logo
5. Process
Making a wordmark
Designing a monogram
Creating an icon
Combining
6. Visual System
The color palette
Making a color palette
Typography
Images
Patterns and materials
Presentation
Presenting tips
7. Hand-Off
The standards manual 1
The standards manual 2
Brand vision book
File hand-off
Conclusion
Next steps
http://www.lynda.com/
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