Corporate Strategy, Fourth Edition provides a balanced and in-depth
exploration of rational and creative approaches to strategy development
from around the globe. Its combination of readability, comprehensive
coverage and up-to-date case studies clearly demonstrate exactly what
strategic theory is and how it translates into practice in the real world.

New to this edition:

* A brand new chapter on Government, Public Sector and Not for Profit
strategy.
* 80 case studies from around the world give students a broad perspective
on how strategy
is applied in organizations as diverse as MTV and a local theatre company,
Bajaj Motorcycles
of India and the Olympic City bids. One-third of cases are new to this
edition.
* The most current topics, including increased financial disclosure and
corporate governance,
technology, entrepreneurial strategy, network strategies and much more.
Accessible, modern, international and comprehensive . Richard Lynch.s
Corporate Strategy,
Fourth Edition is ideal for students undertaking any introductory course
in strategy.

Download File Size:34.93 MB

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