Buy and Download - CreativeLIVE Marketing Your Photography Business

2013
CreativeLive
Sal Cincotta
~15h
English

Sal’s latest workshop teaches actionable and affordable marketing strategies that you can use immediately to help grow your photography business. Sal will show you how to generate more site traffic and prospective customers from social media (Facebook, Twitter, blogs) and Search Engine Optimization (SEO). He’ll also show you how to build a marketable portfolio that impresses potential clients once they arrive at your site. Finally, Sal will demonstrate how to determine if your marketing plan is working, and how to fix it if it's not.

This course is great for both beginning photographers and established studios. The basic strategies provide a good fundamentals refresher for established studios, and the more advanced information gives less-established photographers an roadmap for the future. There will be advice for ANY genre of photography.

Day 1 Pre-Show
9:00 am - Introduction
9:15 am - The Big Picture
9:30 am - Psychology of the Sale
10:00 am - Brand Awareness
11:00 am - Blogging and Social Media
1:00 pm - Beginning and Advanced SEO
1:30 pm - The Role of Facebook
2:30 pm - Facebook Data and Management Tools
Day 1 Wrap-Up
Day 2 Pre-Show
9:00 am - Building Your Portfolio
11:00 am - Finding the Right Client
11:45 am - The Path to Success
1:00 pm - Marketing on a Budget
2:30 pm - Advanced Marketing
3:30 pm - Selling the Experience
Day 2 Wrap-Up
Day 3 Pre-Show
9:00 am - Introduction
9:15 am - Becoming More Than a Photographer
10:45 am - Pricing
11:30 am - Goals and Objectives
12:45 pm - Targeting Niche Markets: Weddings
1:00 pm - Targeting Niche Markets: Seniors
1:30 pm - Targeting Niche Markets: Glamour
1:45 pm - Targeting Niche Markets: Families
2:00 pm - 30 Day Plan
Thanks + Credits
2:45 pm - 60/90/1 Year Plan
3:00 pm - SWOT Analysis
Day 3 Wrap-Up

http://www.creativelive.com/courses/photographers-mba-marketing-sal-cincotta