2014
Lynda
Lauren Bacon
1h 2m
English
A great portfolio can make the difference between landing a new client and losing a sale. In this course, you'll learn the five essential components of an outstanding portfolio, and see how to frame your projects in ways that will appeal to prospective clients. Web design entrepreneur Lauren Bacon helps web designers and other creative professionals think strategically about what projects to feature, how to frame those projects for new prospects, and how to conceptually structure a portfolio that will attract fresh clients and move your business in the right direction.
Topics include:
Understanding what clients are looking for
Gathering relevant experience
Reviewing results
Building trust
Conveying personality
Demonstrating range
Avoiding pitfalls
Introduction 1m 5s
Welcome 1m 5s
1. Understanding Your Audience 5m 55s
Identifying what clients are looking for 2m 15s
Understanding the key to a great portfolio 2m 3s
Sweating the details 1m 37s
2. Gathering Relevant Experience 12m 42s
Focusing on your niche 3m 45s
Connecting the dots 2m 0s
Highlighting key results 2m 52s
Understanding how to share credit 4m 5s
3. Reviewing Results 9m 3s
Speaking the language of problems and solutions 2m 42s
Sharing your client's pain 4m 9s
Reviewing your highlight reel 2m 12s
4. Establishing Trustworthiness 7m 49s
Building trust 2m 27s
Examining the elements of trust 2m 20s
Showing instead of telling 3m 2s
5. Conveying Personality 8m 54s
Who are you? 2m 10s
What's your ideal client profile? 1m 55s
What does your portfolio say about you? 2m 39s
Which personal projects contribute? 2m 10s
6. Demonstrating Range 5m 8s
Understanding why range matters 2m 4s
Selecting the right projects 2m 22s
Small is still beautiful 42s
7. Avoiding Pitfalls 9m 43s
Emphasizing benefits over features 3m 13s
Paying attention to the little details 3m 22s
Representing your full value 3m 8s
Conclusion 1m 41s
Next steps 1m 41s
www.lynda.com/Web-Web-Design-tutorials/Planning-Web-Design-Portfolio-Growing-Your-Freelance-Business/172856-2.html
Download File Size:513.05 MB
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