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Luxury Online Styles, Systems, Strategies PDF eBook €10 buy download

Uche Okonkwo, "Luxury Online: Styles, Systems, Strategies"
English | 2010 | ISBN: 0230555365 | 320 pages | PDF | 4,6 MB

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.