2013
Lynda.com
Matt Bailey
2h 47m
English

Analytics can be an extremely powerful tool for measuring and maximizing the value of your business. In this course marketing expert Matt Bailey shows you what analytics is, what it can do, and how it will change your online business. Learn how to apply value measurement to your website and figure out which pages convince people to become customers and which pages push them away. Matt also shows how to integrate and measure your SEO and social media campaigns so that you can measure the full benefit of each.
Topics include:
Defining analytics terminology
The problem of numbers
Building segments for comparison
Finding value in your marketing
Creating valuable reports

Introduction 1m 52s
Welcome 1m 52s
1. Intro: The Fear of Analytics 11m 59s
The fear of analytics 5m 39s
Why is analytics so difficult? 6m 20s
2. Defining Analytics Terminology 18m 54s
Terminology: Visitor and visitor sessions 5m 54s
Terminology: Referrals 4m 8s
Terminology: Bounce and exit rates 4m 54s
Terminology: Conversion rate 3m 58s
3. The Problem of Numbers 23m 45s
Caveman analytics 3m 58s
Numbers without context 3m 53s
Goals 5m 26s
Context 5m 28s
Segments 5m 0s
4. Building Segments for Comparison 23m 43s
Acquisition segments 4m 40s
Source determines behavior 6m 34s
Search determines intent 5m 10s
Action determines engagement 7m 19s
5. Value: The Master Metric 23m 26s
What is value? 5m 6s
How do you track value? 4m 35s
What's the value of a lead? 6m 21s
Finding value in your marketing 7m 24s
6. Everything Is Measurable 35m 45s
The value of content 5m 20s
The value of the entry page 4m 0s
The value of SEO 6m 40s
The value of words 6m 9s
The value of social media 4m 46s
The value of email 8m 50s
7. Creating Valuable Reports 27m 38s
Replacing ranking reports 6m 12s
CEO reports 6m 15s
Manager reports 7m 38s
Action reports 7m 33s

www.lynda.com/Business-Data-Analysis-tutorials/Web-Analytics-Fundamentals/123562-2.html

Download File Size:441.8 MB

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