Ever wonder who's behind those cool identity graphics on broadcast
and cable TV networks? Come take a peek behind the scenes at Troika
Design Group, the leading firm for branding television networks.
The members of the exceptionally creative team at Troika explain
how they go about creating unique and dynamic on-air brand
identities for some of the biggest networks in the world, including
ABC, FOX, Oxygen, and ESPN. They show how the company organizes
projects, develops its team members, and nurtures a highly
collaborative and creative environment. Troika's employees show
their creative solutions and tell the stories behind the work. The
company begins with a deep understanding of the client's needs, and
develops solutions that may include live action elements and a
whole range of graphic animation techniques. This installment of
Creative Inspirations takes viewers to the very epicenter of TV
network branding.

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