2014
Lynda
Anil Gupta
57m 42s
English

Competitive advantage is not about how good you are but about whether you're faster, better, or cheaper than competitors in your particular market. In this course, global strategy expert Anil Gupta, a professor at the University of Maryland, provides an overview of the sources of competitive advantage. He explains how and why companies are always simultaneously competing in two arenas—onstage and backstage—and how competitive advantage is dynamic; an advantage you have today may not be an advantage tomorrow.

Introduction 1m 27s
Welcome 1m 27s
1. What Is Your Competitive Advantage? 16m 21s
Competitive advantage is always relative 4m 51s
Competitive advantage is never permanent 6m 13s
The two faces of competitive advantage 5m 17s
2. Sources of Onstage Advantage 9m 14s
Deep customer alignment 4m 56s
Focus on the entire purchase-and-consumption cycle 4m 18s
3. Sources of Backstage Advantage 26m 39s
Superior value-chain architecture 5m 18s
Relationship advantage 5m 17s
Competing through innovation 5m 15s
Scale and scope advantages 5m 47s
Finding your alpha 5m 2s
Conclusion 4m 1s
From strategy to action 4m 1s

www.lynda.com/Business-Business-Skills-tutorials/Competitive-Strategy-Fundamentals/182403-2.html

Download File Size:419.25 MB

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