2014
Lynda
Nigel French
3:38
English
Logos are a critical part of the modern visual landscape. To learn how to create your own, it's important to be able to identify the components and design techniques behind the most successful examples, from the Nike swoosh to the Coca-Cola ribbon. In this course, Nigel French deconstructs popular logos in order to explain why and how they work, and offers a methodical approach to creating a logo in Illustrator. These tutorials combine theory with nuts-and-bolts techniques that emphasize simplicity and readability: the principles that ground the best logo designs.
Introduction
Welcome
Exercise files and font usage
Who should take this course?
1. What Makes a Good Logo?
The purpose of a logo
What makes a good logo?
Doing your homework
Generating ideas
2. Exploring Type Variables
Choosing the right typeface
Exploring type variables
Add or remove one thing
Looking beyond twenty-six letters
Replacing letters with words
3. Type Treatments
Outlined type
Creating a circular logo with type on a path
Working with warped type
Creating a monogram
Creating a handwritten logo
4. Designing with Simple Shapes
Using simple shapes to create a logo symbol
Lines
Arrows
More arrows
Squares and rectangles
Circles and ellipses
Triangles and diamonds
Stars
Polygons
Abstract shapes
5. Logo Motifs
Designing a seal logo
Designing a shield logo
Designing a ribbon logo
Designing with swirls and swooshes
Designing with hearts
Designing with nature-inspired imagery
Designing with architecture-inspired imagery
Designing with animal-inspired imagery
6. Logo Effects
Creating shine
Creating gloss
Creating a bevel effect
Working with transparency
Designing with negative space
Adding texture to a logo
7. Choosing Logo Colors
Color associations
Combining colors
Spot, process, and web colors
Recoloring artwork: Experiment with different color schemes
Converting process to spot color
Converting process to tints
Converting transparency to tints
8. Finalizing the Logo
Preparing usage guidelines
Preparing print files
Preparing screen files
Conclusion
Goodbye
Download File Size:288.77 MB
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