2013
Lynda
David Wogahn
3:16
English
Are you writing an ebook? Or maybe you already have an ebook file. Where do you begin? This course is your first step on the road to publishing success as you learn about ebook trends and marketing tools; publishing requirements and options; the ins and outs of distributing ebooks; and the ebook marketing basics every author should know to launch their book effectively. Author David Wogahn covers the specifics of using Amazon.com, Barnes & Noble, Apple, and Kobo for distribution and presents the important pros and cons of using aggregators such as Smashwords and BookBaby. David also provides tips on selling ebooks from your website and how to take full advantage of the special services from Amazon, the largest bookseller in the world.
Introduction 1m 23s
Welcome 1m 4s
Using the exercise files 19s
1. Understanding Ebooks 10m 1s
What is an ebook and how do you read one? 2m 19s
Getting ebook files onto devices for reading 2m 52s
Ebook trends and what they mean to publishers 4m 50s
2. Measurement, Tracking, and Analysis Tools for Authors and Publishers 19m 33s
Putting the Google Adwords Keyword tool to use when publishing 3m 35s
How publishers use Google Alerts 3m 50s
Evaluating your online presence 3m 52s
Author rankings and book monitoring 4m 48s
How publishers use Google Trends 3m 28s
3. Launching Ebooks: The Basics 29m 58s
Introduction and categorizing your addressable audience 2m 41s
Getting reviews 9m 44s
Distributing ebooks for reviews 4m 10s
Writing and distributing an ebook press release 5m 36s
Networking with authors and publishers 5m 40s
Using ebook marketing handouts 2m 7s
4. Ebook Launch Fundamentals: Predistribution Planning and Tasks 35m 15s
Beginning with a quality file 2m 35s
ISBN requirements for ebooks 5m 42s
Securing copyright and why it's important 3m 24s
Cataloging in print 1m 57s
Is digital rights management (DRM) and copy protection right for you? 2m 20s
Ebook cover formatting 5m 39s
Ebook royalties 5m 54s
The art of pricing ebooks 3m 56s
Preparing your metadata in advance 3m 48s
5. Direct Distribution 40m 54s
Introduction to direct distribution 1m 20s
Using Kindle Direct Publishing (KDP) from Amazon 13m 8s
Using the Barnes & Noble NOOK Press 8m 0s
Using iTunes Connect for the iBookstore 12m 39s
Using Kobo Writing Life 5m 47s
6. Aggregators/Third-Party Distribution Options 11m 22s
Considerations when selecting an aggregator 3m 29s
Evaluating commission-based aggregators and a detailed look at using Smashwords 3m 33s
Evaluating fee-based aggregators and a detailed look at using BookBaby 4m 20s
7. Amazon Tools for Publishers 37m 26s
Introduction to Amazon Services 5m 7s
Using KDP Select 8m 23s
Creating an Author Central profile 4m 46s
Using Amazon Associates 4m 29s
How ebook publishers can leverage CreateSpace 9m 6s
Using Goodreads and Shelfari 5m 35s
8. Leverage Your Book Investment: What Else Can You Do with Your Ebook Files? 11m 1s
Selling directly 5m 30s
Tools for selling one or a few ebook titles at a time 2m 26s
Giving your ebook away for free: Why and how 3m 5s
http://www.lynda.com/Business-Ebooks-tutorials/Distributing-Marketing-Ebooks/120613-2.html

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