2015
Lynda
Amy Balliett
1:11
English

Over 10,000 infographics are released online everyday, but less than 1% see any real success. To truly create a successful infographic, you can't combine any text and imagery and call it a day. Infographics aren't just eye candy! It's when designers truly understand the power of visual communication that their infographics break through. Using a few basic design guidelines, they can illustrate big problems in clear language, distill complex ideas, and call attention to overlooked issues.
In this course, Amy Balliett, CEO of Killer Infographics, shows members how to create engaging and successful infographics that will stand out from the crowd. She explains the science behind good visual communication, reviews the different types of infographics, and introduces design principles and techniques that will help you build engaging and successful infographics.

Introduction
Welcome
What you should know before watching this course
Using the exercise files
Challenges
1. Why Visual Communication Matters
The power of infographics
What is visual communication?
The science behind visual communication
2. Types of Visual Communication
What is an infographic really?
What is a motion graphic?
What is an interactive infographic?
What other types of visual communication exist?
3. The Rules of Infographic Design
Always think about CON-text
Focusing on one message
People care less than goldfish
Good content is 50% of a successful infographic
Using correct data visualizations throughout
4. The Process of Infographic Design
Researching your infographic
Wireframing your infographic using Adobe Illustrator
Setting your design up for success
Adobe Illustrator and the graphing tools
Adobe Illustrator quick tips
Managing edits
Challenge: Editing infographics
Solution: Editing infographics
5. How to Get Your Infographic Seen
Planning ahead
Marketing do's and don'ts
Understanding PR and HARO
Measuring success
Conclusion
Next steps

Download File Size:460.35 MB

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