2013
Lynda
Ina Saltz
0:45
English

Enhance the clarity and impact of your type—and your message—with effective use of color, contrast, and scale. Designer Ina Saltz shows you how to use these three elements to elevate your design above the rest. Learn how to choose a typeface, weight, size, and color for your type, and balance its scale in relation to the other graphic elements. Plus, discover how to develop your typographic eye by studying great designs and figuring out how and why they work.

Introduction
Welcome
Getting the most out of this course
1. Using Typographic Color
Text typography: Creating tonal weight
Display typography: Selecting and using color
Indicating hierarchy using color
2. Creating Contrast with Type
Creating typographic contrast with font choices
Creating typographic contrast with size
Working with type on complex patterns and backgrounds
Creative challenge: Getting type to pop
Creative challenge: Solutions
3. Using Typographic Scale
Harnessing the power of scale: Living large!
Small shifts in scale with big results
Weighing in on scale: Typographic relationships
Conclusion
Next steps

Download File Size:363.12 MB

---