2014
Lynda
Ina Saltz
0:51
English

With the hundreds of thousands of typefaces that are now available, knowing which to choose and how to combine them (or not) can seem intimidating and complicated. Art director and typography expert Ina Saltz demystifies the process in this course. She'll show you how to choose the right typeface for the job, considering factors such as readability, typographic anatomy, and historical context. She'll then demonstrate how to combine your chosen fonts effectively and harmoniously, based on contrast, similarity, or mood. Finally, knowing there's always an exception to the rule, Ina explains how breaking these guidelines might make sense for your design. Watch and start learning how to simplify your selection process, while taking advantage of the powerful visual arsenal typography can provide for your designs.

Introduction
Welcome
Finding the right type and new releases
1. Choosing Typefaces for a Purpose
Using typographic personality to emphasize meaning
Considering historical sources to match your content
Using the single-font solution
Reaping the benefits of a super family
Using type as a neutral canvas
2. Combining Typefaces Effectively and Harmoniously
Combining typefaces based on stylistic contrasts
Combining typefaces that have similar anatomical proportions
Combining typefaces from the same foundry or designer
Combining typefaces based on mood or emotion
The rule of three typefaces: Using serif, sans serif, and slab serif
Mixing many typefaces and making it work
3. Creative Challenge
Creative challenge: Choosing typefaces for a magazine spread
Solutions: Choosing typefaces for a magazine spread
Conclusion
Developing your own eye and techniques
Recap: Dos and don'ts, and what's next

http://www.lynda.com/

Download File Size:376.3 MB

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