2015
Lynda
Brad Batesole
2:51
English
Get more visitors to your website and more value from your pay-per-click (PPC) spend with Google AdWords. It all starts with knowing how AdWords works, and knowing what your business and customers need. Then you'll learn how to set up a new AdWords account and start researching your keywords: the foundation of all great ads.
Once you've set up your campaign, you'll learn how to use AdWords reporting and Google Analytics to monitor the performance of ads and optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI) in search advertising. Plus, learn about audience remarketing and what ad extensions can do for you.
Because Google frequently adds new features and functionality, we're committed to keeping this course up to date with the latest training. Check back often for updates!
Introduction
Welcome
Before getting started
1. Pay-Per-Click Advertising
An overview of AdWords
Where ads appear
Benefits to using AdWords
Understanding the AdWords structure
Understanding Quality Score and the auction system
2. Before Getting Started
Define your business
Define your product
Define your customers
Setting realistic expectations
3. Getting Started with AdWords
Setting up an account
Exploring the interface
A look at AdWords Express
4. Researching Your Keywords
How keywords work
Using Google Keyword Planner
Targeting with keywords
5. Creating Your First Campaign
Choosing a campaign
Selecting your audience
Deciding on bid settings
An overview of ad extensions
Advanced campaign settings
6. Creating Your First Advertisement
Writing your text ad
Creating an ad group
Introducing your keywords
Finalizing your ad group
Adding ad groups and reviewing options
7. Monitoring Your Advertisements
A look at reporting
Search Terms, Auction Insights, and User Location reports
Creating and exporting reports
Understanding ROI
8. Advanced Advertising Tracking
Connecting Google Analytics
Setting up Conversion Tracking
9. Key Optimization Strategies
Setting up campaign experiments
Key optimization tips
10. Going Beyond the Basics
Reviewing bid adjustments
Audience remarketing
Using ad extensions
Conclusion
Goodbye
Download File Size:422.43 MB
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